Ode to Fangirls: At the intersection of fandom and feminism
For my personal project, Ode to Fangirls, I created a gallery website to exhibit my artwork and writing, exploring the intersection of fandom and feminism. This project aimed to provide a dedicated online space to display my work, complementing my presence on social media and allowing me to present my creations on my own terms.
Throughout this project, I was able to utilise a range of skills, including detailed planning, independent work, technical proficiency, problem-solving, user engagement, and content management.
Custom Branding and Aesthetic Design
The site features a handmade, analog feel, reflecting the digital scrapbooking activities of fangirls. I designed a hand-lettered font for the project title and selected feminine hues of pink, green, and purple to complement the artwork.
User Experience Focus
My goal was to create a minimalistic layout that allowed visitors to experience the site as if they were walking through a gallery or flipping through an art book.
Conceptualization and Design Planning
I initiated the project by sketching designs and creating a flowchart for the website layout. This foundational step ensured a clear vision and structured approach.
Functionalities and Content Structure
The homepage includes a short introduction to the project with links to view artwork, read articles, or access the about/press page. I also added essential functionalities such as contact options and a link to the corresponding Instagram account.
Sequential Art Presentation
To ensure viewers experience the paintings in a specific order, I designed the project pages to display one artwork at a time with navigation arrows.
Ongoing Updates
I designed the site to allow for continuous addition of new work, ensuring the project remains dynamic and current.
Interactive Elements
I created a grid layout for nine lettering pieces, allowing visitors to click and view each piece up close. This interactive element enhances user engagement and incorporates dynamic features into the design.
User Navigation
The website allows for easy navigation with a top banner link to return to the homepage and continue browsing. This design choice ensures a seamless user experience.
Engagement and Feedback Mechanisms
To foster engagement, I included an invitation on the about page for visitors to share feedback or personal stories via Instagram or email. The blog section allows for comments, and visitors can subscribe for notifications of new art or writing.
I'm an artist, designer and project manager, working from my studio in Berlin-Wedding.