todrawistosee.com: A Hub for Educational Resources and Workshops
I developed todrawistosee.com to serve as the central platform for the educational side of my work. The website’s objectives include providing comprehensive information about the workshops I offer, introducing my teaching style and educational philosophy, and housing a collection of digital resources for aspiring artists.
Through this website, I have successfully created a platform that not only showcases my teaching capabilities but also supports and inspires a community of aspiring artists. This project underscores my ability to manage complex projects, create engaging content, and foster meaningful connections.
Target Audience
The primary audience for this website comprises individuals in the Berlin area looking to learn drawing or lettering, as well as companies seeking to hire a workshop teacher.
Design and Branding
I designed a logo featuring a simple transcription of “to draw is to see,” incorporating icons of a pencil and an eye. The website title is hand-lettered to create an engaging and unique visual appeal.
The site utilises a clean layout with white and warm grey tones, accented by orange, mint green, and pink. This consistent color scheme extends to the free resources, maintaining a cohesive visual identity.
Wireframes and Planning
I created low-fidelity wireframes for the homepage, workshops page, contact page, and library page to map out the user experience and site structure.
Lead Generation and Integration
To grow my email subscriber list, I added a lead magnet on the homepage. The site also features Mailchimp integration and a contact form on the About page, streamlining communication and engagement.
Resource Library
Visitors can access a library of free drawing exercises, tips, lettering guides, and templates by signing up for the newsletter. This encourages ongoing engagement and provides valuable resources for people who feel the urge to express their creativity, but don’t know where to start or feel like something is holding them back.
Workshop Descriptions and Scheduling
The workshops page details the six different workshops I’ve developed, complete with testimonials from past participants. It also provides a schedule for upcoming workshops and allows for ticket reservations.
Educational Philosophy and Articles
The website includes a collection of articles where I share my thoughts on the importance of creative practice, its value in society, and my personal teaching style. These articles offer insight into my journey as an artist and educator.
I'm an artist, designer and project manager, working from my studio in Berlin-Wedding.