Creative Content Coordinator at idealo
In 2012 I started as Country Manager Netherlands at idealo Internet GmbH, an online price comparison platform. Having been hired initially for my Dutch language skills, doing mostly copywriting and translation work, in time I was able to add visual design and project management responsibilities. By 2013 I was coordinating the entire Creative Content project (press-releases including article and infographic) for the European travel teams. My role required strategic planning, coordination, content creation, and performance monitoring.
Project Coordination and Management
I successfully managed the entire creative content project lifecycle, from concept to creation, translation, publication, and promotion. This involved coordinating with various stakeholders, ensuring timely delivery, and maintaining high-quality standards. Working with different departments and international teams, I facilitated smooth communication and collaboration, ensuring alignment with the overall company goals.
Content Creation and SEO
Utilising Adobe Illustrator and Photoshop, I created visually compelling infographics that complemented press releases and articles. I wrote and translated content for the website, adhering to SEO principles to enhance visibility and engagement. I executed online marketing campaigns using social media platforms to promote content and engage with the audience.
Performance Monitoring and Strategy Development
I monitored the site’s performance with regard to visibility, keyword ranking, and conversion rates. This involved analysing data, identifying trends, and making informed recommendations to optimise site performance. I then developed and presented strategies to senior management, to strengthen idealo’s brand in the Netherlands. This included market research, competitive analysis, and strategic planning.
I'm an artist, designer and project manager, working from my studio in Berlin-Wedding.